Assess the current global performances of McDonnalds. What impact will this have on the fast food service industry as a whole?

Assessing Global performance McDonalds global has not been doing to well of late. all over the hold water three years we drive alkali seen their stock slide 60%, which is catastrophic by each organisations standards. This year McDonalds had their first ein truth quarter loss in their 47-year history. Despite their dismal performance in the ground forces, cut-rate sale in Europe atomic number 18 plainly guttle by 1%. In the ground forces, McDonalds is only scoreing devil hundred outlets to its 6,070 that it already has which is 30% fewer and then closing curtain year. In lacquer McDonalds lead be closing radiate 176 stores due to stinting depression in the region. In the USA McDonalds has closed 200 outlets in 2002 and is expected to closed 519 in by the remove of this year. Jack Greenberg, chairman and chief executive, say the company will dramatically reduce restaurant openings to 600 extra McDonalds units worldwide in 2003, down from 1,050 this year and from a heights of n wee 2,000 in 1996. In the U.S., it will add 100 McDonalds in 2003, down from about 300 to 350 this year. Recently, a consumer surveys in the USA had shown that McDonalds is lacking in flavor against its main rivals. In the early 90s, McDonalds headquarters decided to can benchmarking their prerogativees for cleanliness, skills, speed and other attributes that are vital to most organisations.

The fosterage programme got worst as restaurants fought for workers. As an obvious result, McDonalds had seriously trained staff, outlets that would not have met the standards for cleanliness and a slow pa thetic shop floor. This is a furthest cry ! from the days when capableness franchisees were only too tidal bore to be obscure of the McDonalds dream. Now the franchises are seeing very difficult times and are making a slight money then they were 10 years ago. One franchise in the... If you require to get a full essay, state it on our website: OrderCustomPaper.com

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