Online Services Assignment Example | Topics and Well Written Essays - 1500 words - 1

Online Services - Assignment ExampleBanner Ads - In this method, WFTI will have to buy advertisement runs for a period of sentence after which it has to renew its advertising slot. Banner ads are available or sold as number of impressions. These impressions are generally sold in chunks of 100,000 to 1000,000 all over a particular period of time. These banners are generally sold by publishers on specific section of the host websites web page. Advantages In this option, both(prenominal) the publisher and WFTI knows how many impressions they need to buy and for how long. This will simplifies the budget of WFTI and will also give flexibility to test the advertising model. Dis service This method is little effective compared to social media ads. Its biggest disadvantage is that the customer may view banner ads but not click on it. Also the user may apparently ignore it or over see the ads if they do not find it interesting.Social Network Advertising - This type of advertising is ta rgeted to the social networking site users. The advantage of using this type of advertising is that the demographic information of the users stinkpot be obtained very easily. This will help the company target its products according to demand of users and their preferences. It can be further divided in two types of advertising Direct advertisement based on users and their friends network Based on the feedback of the friend group, the next user may see the advertisement messages.