Sony strategic management and leadership Essay Example | Topics and Well Written Essays - 2750 words

Sony strategic management and leadership - Essay ExampleAccording to Sonys C.E.O, the companys mission is to quarrel the designers, producers and engineers in order to improve their softwargon and hardware and eventually advance its differentiation process towards its contestation (Badawy, 2009). Sony has renowned heritage of creativeness and innovativeness. Sony boasts of having products in the electronic, bet ons, fun, and still participate in the provision of financial avail sectors (Flugge, 2008). In this regard, this essay will delve on a critical analysis of Sonys strategic management and leadership. More so, it will analyze Sonys selling advantage with supportive evidence. (1) - Sony corporation conquest Traditionally, Sony was known as a great innovator that managed to transform the entire categories of electronics with unique products like the PlayStation game console and Walkman music player. More so, Sony was in a position to command premium prices for its top-quali ty products (Gao, Meng, Steve, 2008). Therefore, Sony did non only the electronic industry but it also changed the world because Sony brought about smaller portable devices to the market, which is irrelevant to the old electronic devices that were bulky and inefficient. Sony has tremendously grown in market share and profitability (Ajami, 2006). numerous evidence portrays this growth, for instance in the year 2006, Sony topped a Harris poll as the best soil which was the seventh time consecutively, while dell and coca- cola took the second and third positions. In 2004, Forbes ranked Sony as the 72nd largest company in the world. Recently, in January 2013, Sony scooped the So-net Entertainment Corporation award. According to Interbrand Top 100 Global discolouration 2011, Sony emerged position thirty-six among other a hundred brands (Anonymous 2012). Prior to successful market share, Sony boasts of diverse and telling employees who in the year 2011 they were ranging at 168,200. O n February 25, 2013, Sony sold a 6.0% stake of a 55.8%-owned subsidiary (Minato-Ku, 2013). Factors that hold in contributed to Sonys success Sonys main contributor to its success is its unique variety of brands that match up the latest modern world. The company manufactures television receiver screens and projector, cameras, home theatre systems, computer hardware, mobile phones, and car entertainment devices (Plunkett, 2008). Additionally, Sony manufactures home recording devices, storage media, and charging devices (Nargundkar, 2006). Ideally, Sony has further divided some of its products into other sub categories especially for the television products. This has made the company able to service its market through the innovation of tailor made products that match their various clients. These customers include households, offices, and public gatherings. Hence, Sonys success comes from due to the ability of the company to produce products that are able to meet the needs of their c ustomers without financial constraints as their quality dictates the price (Ferrell & Hartline, 2011). Moreover, Sony also uses strategic marketing skills to the improvement in sales capacity. These marketing strategies include market mix, online marketing among many others. Ideally, Sony has managed to use its indulgent public rapport to maintain significant relations with its employees, consumers and other relevant stakeholders (Shajahan, 2004). The use of its