What is marketing?

MARKETING IS NOT TACTICS When well-nigh people commend of trade, they think of market tactics. People associate marketing with tactics, partially because theyre fun. Advertising is fun, promotions be fun, and so is sending out netmail campaigns and every new(prenominal) similar tactic. But tactics, while the most salient(ip) aspects of marketing, ar similar to the tactics of sport. Theyre very important, but profitless without having a break basis of companionship. And so it is with marketing. Marketing is distant to a greater extent than tactics. Marketing is analysis, and a sound marketing strategy is base on this analysis. OBVIOUSLY, MARKETING IS or so CUSTOMERS What type of analysis atomic number 18 we talking nearly? Well, analysis active customers, for example. Having a solidness backdrop of customers representation having a solid ground close to how customers behave, their motivations, their perceptions and preferences. It agent segmenting the marke t correctly and not in the mode that most companies think about segmentation. It means having a heavy(a) understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are incisively blowing in the wind. Youll take to that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen. WHAT ABOUT private-enterprise(a) ANALYSIS? Rarely do we see marketing sites distribute with agonistic analysis . Marketing is also about understanding competition. But not just listing moody who the competitors are. It means thinking about their competitive reactions, their objectives and capabilities. It means understanding competitive forces in an industry as well. Too often I see firms acting as though they were monopolists, as though their competitors were unlikely to react or had little interest in capturing a market. The mesh is a good example of this. How galore(postnominal) Int ernet companies really seriously thought abo! ut the emf competitive reactions of the... If you want to get a full essay, monastic articulate it on our website: OrderCustomPaper.com

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