Corporate Blogs: A New Relationship With Customers

Corporate Blogs: A New Relationship With Customers This paper discusses the traditional methods of advertizing and the course in which web logs (blogs or colloquial media [Fitzgerald, 2007]) are changing attitudes to those traditional methods, summarises the emergence of blogs, illustrates their increased popularity in corporate forums, and outlines some of the positive and negative features of blogs in this environment. Blogs whitethorn be useful to furrowes to create new markets, by taking into account feedback about their returns and services. They are in addition able-bodied to urge on effective parley with customers and gather schooling about competitors in the marketplace. I propose that corporate blogs are helping to pop out out a new business strategy that effectively promotes marque homage, which facilitates open lines of communication between businesses and their customers to provide a positive outcome for a businesss merchant ship line. Marshall McLuh ans concept of a global hamlet (Kappelman, 2002) was forward thinking, provided he could not have envisaged how the cyberspace and the World spacious Web would drop dead so omnipresent. McLuhan is also credited with coining the bourne media in 1964; since the advent of the Internet, that term has direct been extended to become new media.

Post-World War II, television was considered the of the essence(predicate) new medium that was transforming the way in which people viewed authoritative events and were entertained. Businesses incorporated crop organisation that promoted customer brand loyalty (Chabotte, 2007). First, in the 1950s, a integrity spo! nsorsingle product method was used, where the audience identify a particular product with a particular show. Later, in the 1960s, product placement progressed to a magazine concept of advertising, where advertisers purchased blocks of advertising time, allowing sponsors to spread their message by reaching a larger number of consumers. In 1972, lavatory Berger presented his hypothesis of advertising...If you want to get a full essay, order of battle it on our website: OrderCustomPaper.com

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