The Power-Maxx Marketing Plan

Executive SummaryPower-Mass is a follow with the corporate office fit(p) in Boise, Idaho, a manufacturing facility in the Golf Region, and v statistical distribution centers strategically located throughout the get together States. Power-Mass specializes in the labor of methanol (methyl alcohol) kindle cartridges for the emerging hydrogen micro- dismiss cell market. The company works with partners much(prenominal) as Methanex (who supplies the methanol) and the consortium of manufacturers of hydrogen micro-cell batteries such(prenominal) as Motorola, Nokia, IBM, and Toshiba to bring the promise of this natural technology to overthrow users. By focusing on the merchandiseion and distribution of fuel cartridges for these devices, Power-Mass has helped to create the industry standards, which leave behind release the manufacturers to move send with the production of these devices. Since the nature of this type of fuel for micro-cells is considered a inflammable liquid , Power-Mass is active in lobbying regulatory agencies such as the subdivision of Transportation (DOT), the Federal Aviation validation (FAA), and the U.S. Department of homeland Security, to establish Power-Mass?s safety controls as an industry standard. This will allow these devices to be transported via commercial carriers such as airlines and passenger trains bringing a new take aim of long-term cognitive operation to the consumer users of portable electronic devices. delivery any new product to consumers is a challenge.

Our company, Power-Mass, is in the queer position of being in the forefront of the birth of a p roduct so new that it has the potential to c! hange the marketplace. This marketing end addresses the opportunities and the risks involved in making this transition. The following put down will provide a description of our company?s product, the marketing research realised by the team, the results of this research, the importance of creating a formal marketing plan and the tactics to be used, and an compend of the strengths, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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