Coca Cola

London College Of military control Subject : date : Subimtted by : Submitted to : College ID: Class : throng : Module : Session : accounting entry Date : Word identify : Business and Marketing scheme Individual Assignment Muhammad Ahsan Riaz Dr.Wang Hui 130479MAR MBA (Finance) A CM 706 April 2011-April 2012 7th July 2011 2085 1 INTRODUCTON coca dumbbell is a lookout man Soft Drink manufacturing job in the world, selling 1.3 million beverage servings worldwide both day. Operating from its head parentage in Atlanta America, it started its world(prenominal) seam in 1919 and at maven time operating in more than 200 countries offer more or little 400 beverage products worldwide. Its rubor and white trade print is the globally well-known grunge symbol. The aim of this report is to clear forth the Environmental issues touching coca pinheads global selling strategy, applicable threats and opportunities. Global Business and Marketing practices of coca low-down and operation of relevant uninflected techniques. Q1) Provide the detailed mind of the environmental issues affecting Coca Cola global business and marketing Strategy. Given advocate in terms of opportunities or threats they whitethorn pose for the federation in the future.

Ans1) Since Coca Cola started its global operations, it has received split of criticism for its production turn and low environmental record. It has belatedly made lots of efforts to storm this issue. For example, in India there is a lot of criticism some raw(prenominal) materials macrocosm used in manufacturing process? It is believed that water cosmos used by Coca Cola contains pesticides like DDT, corrosive lime and chlorpyrifos and other atrocious chemicals. The Case Study conducted by CSE in 2003 revealed that Coca Cola India has pesticides remains of 30 measure over European marriage regulations while similar see conducted in US appoint no traces of such chemical. David Cox, Cokes Hong Kong-based communications manager for Asia, accused Sunita Narain, CSEs director, of speck jacking using Cokes brand...If you want to get off a full essay, dedicate it on our website: Ordercustompaper.com

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