Taking an Inside Look at Collaborative Consumerism Essay

Why waste money and material when people owning things they actually only need to use once or twice? The idea of ownership is shifting and becomes the idea of access or subscription instead of a one-time purchase. The innovation of technology made these ideas easy and fast by connecting consumers and created rating systems with the help of social networks and mobile technologies. Corporate America that contributed to over-consumption has raised global environmental and financial concerns. On the other hand, the rising trend of collaborative consumerism encourages eco-conscious ways to de-clutter over-consumption; it may have a negative impact on traditional corporate consumerism, but encourages ecofriendly entrepreneurships; it also†¦show more content†¦Ã¢â‚¬Å"Economy that is built on high consumption is a Ponzi scheme†, said by Rachel Botsman in her 2010 TED Talk on Collaborative Consumption. Even though we still can’t find enough statistics to prove that coll aborative consumerism really impact the consumer behavior, but during the recent global recession, most traditional companies lose money, but companies such as Ebay, amazon, Dollar stores, Zipcar, Swaptree and McDonald which sells products that are more affordable were making good profits, so consumers keep changing their purchase habits in accordance with their external environment. On the other hand, the business implementation of the concept may be an improvement for Online corporate consumerism because entrepreneurs rapidly cultivate these ideas into new ecofriendly or collaborative consumption-oriented business opportunities for profits, and these companies may become the other kind of corporate marketing tools that will try to manipulate consumers. Companies that are selling ads to make profits based on the concept of subscribing to a product service system, buying or swapping pre-owned goods, or time-sharing similar needs or interests appeared to be an improvement on corporate consumerism. Zipcar is an example, two moms who met when their kids attended the sameShow MoreRelatedCultural Considerations Remote or Robotic Surgery Essay4017 Words   |  17 Pagessubcultures. Compare the United States use of the technology with that of other nations around the world. What is about Americans that brings about innovation, or has America declined in terms of techni cal innovation, scientific research and development? Look at advertising for the technology, the use of celebrities or stars or heroes, the applications (e.g. sports and nanotechnology) and the values represented by the culture. What has priority and why? An example: IBM was spelled out in xenon atoms. 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